We are a USA based company part of Babalú Group that started with the idea of giving fitness enthusiast around the world more activewear options with innovative designs, styles and colors with the highest technology in textiles at better prices than other popular brands were offering; Now we connect with other entrepreneurs, business owners and Babalu lovers in over 60 countries supplying them with the latest collections. We also offer new opportunities to entrepreneurs who wish to start their own business, add our products to their existing business, or want to become a commissioned brand ambassador, by doing this we generate income stream opportunities for individuals, and businesses, grow our business and positively impacting social development.
BRAND HISTORY Babalu was born in the center of Medellín in the 90's, with a point of sale and the sale of shirts. With the passage of time, Enrique Gómez -founder envisioned the opportunity to design, create and market a line of sportswear different from those that existed in the market; He dreamed of creating a brand that would highlight the beauty and sensuality of the sporting woman, based on quality, innovative designs and comfort of the garments. His desire to constantly satisfy the needs of his clients, led him to include in his portfolio the line of swimwear, underwear and cycling.
MISSION Market clothing with high added value; Quality, creativity and innovation are the main characteristics of each design. The goal is to provide only the best quality, styles, and fabrics to ensure durable clothing that makes you feel beautiful and confident so you can thrive and achieve your fitness goals.
VISION Supply business owners and invidividual customers worldwide.
VALUES Love, reflects in the products and service we offer. Quality, which allows us to characterize and value our products, before others, being recognized by the high added value in each one of them. Empathy, strengthening our capacity to listen to the market and its needs, in addition to working constantly to positively affect its context (social responsibility).
MADE WITH LOVE Authentic designs and high quality textiles
IS ALL IN THE DETAILS...
BLAST FROM THE PAST...
These have been some of the favorite collections throughout the years. Every year Babalu's beachwear trends set the tone and inspiration for some of the biggest names in the fashion industry. The collections unique styles, colors, and esthetics evoke a sensual and sophisticated feel to each piece. Every collection is a limited edition which makes each piece unique.
REVIEWS FROM OUR BABALU USA LOVERS ACROSS THE GLOBE